Best practices

The briefing

• Name one goal per event. “Appointments for field sales” beats “more visibility”.
• Define three core statements that should appear in every conversation.
• Set honest boundaries. A clear “I will check that with a colleague” is stronger than an invented answer.

At the booth

• Place Ava visibly, at eye level, with a short written invitation.
• Headphones or a directional microphone in noisy halls; otherwise offer chat.
• Brief the booth team: Ava covers waiting times, she does not replace a handshake.

After the event

1. 1Contact hot leads within 24 hours — referencing the conversation.
2. 2Share the recap internally instead of copying numbers into slides.
3. 3Close knowledge gaps while the memory is fresh.